IBM has customers, partners, and suppliers in many different countries, and the companys operations can be affected by changes in foreign relations. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. However, it faces stiff competition from other tech giants such as Google and Amazon in this area. For instance, the company can develop new products for smart homes, as a way to diversify the business while utilizing the organizations technological capabilities. on WhatsApp for any queries. The advent of social media and e-commerce has encouraged online shopping behavior among customers. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment . The following is a PESTEL analysis of IBM: The political factors affecting IBM are largely related to its global operations. In addition to these laws, IBM is subject to the laws of the jurisdictions in which it does business. The political climate influences how IBM does its business. For example, increasing renewable energy utilization can satisfy the stakeholder group of communities concerned about the effects of the information technology industry on the environment. Political factors can range from government regulations and policies to international trade agreements and foreign relations. Most recent surveys suggest that around 76 % students try professional to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. Aug-22-2018. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Growing economies offer wide-ranging growth opportunities to the IBM. IBM believes their greatest asset to be their employees and puts strong efforts into diversifying the workforce and it also encourages creativity outside work. can take advantage of higher labor productivity. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. Finally, the exchange rate fluctuation can also influence the profitability and international trade. You can use the following in your reference section in order to give credit to the source. With the growing presence of the world on social media and the internet as whole governments also want to push for data security and privacy concerns of consumers which creates more opportunities for IBM to look at. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. The PESTLE / PESTEL analysis for IBM is presented below: Source: Company website and other reliable sources. The pace of technological change is also increasing, which can make it difficult for IBM to keep up. Ibm swot and pestel essay. This element of the PESTEL/PESTLE analysis deals with the effects of governments and political organizations on the remote or macro-environment of the information technology industry. Mugwe, C. W. (2014). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 1. Legal: IBM is subject to a variety of laws and regulations that may affect its operations. This external analysis also points to governmental action that improves data protection. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. In addressing this external factor, IBMs organizational culture can provide the foundation for applying higher-quality customer service standards for IBMers to attract a bigger market share. (2007). These actions can contribute to the effectiveness and success of the programs and initiatives in IBMs corporate social responsibility strategy. Changes in technology can create both opportunities and risks for the company. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. This can be done through a PESTEL analysis. The influence of the ecological situation on IBM and the information technology industry is examined in this element of the PESTEL/PESTLE analysis. A detailed analysis of the technological environment can help IBM. IBM Research is the research and development center of IBM and according to data, IBM spent 6.33 billion USD on research, development and engineering. 24-27). These efforts also address the opportunity to satisfy the external factor of the rising interest for business sustainability programs. Data Masking Technologies Software Market Application Outlook Chapter 6. The aim should be to maximize stability and growth while protecting the business from threats in the remote or macro-environment. . Primarily it was a hardware, middleware and software manufacturer but presently it offers services and solutions in cloud computing, hosting, cognitive technologies, data and analytics, security and mobile solutions. Consequently, the external factors in this PESTEL/PESTLE analysis of IBM demonstrate major growth and expansion opportunities in the remote or macro-environment. The first factor to consider is the rise of cloud computing. The SWOT analysis for IBM is presented below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. IBM subsidiary Red Hat has discontinued sales, services and partner relationships for organizations located or headquartered in Russia and Belarus. It helps to identify its political, economic, social, technological, legal, and environmental factors. These laws can dictate things like minimum wage, hours of work, and health and safety standards. (2014). Moreover IBM's high-priced lease strategy supported by excellent customer support enhances the company's fortunes. The sociocultural situation can present challenges in IBMs operations and determine the overall condition of the remote or macro-environment. IBM should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. High unemployment signals the availability of surplus labor at comparatively lower wages. SWOT Analysis. IBM constantly spends money in the research sector, and the number speaks for itself. PESTLE Analysis of IBM examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Choosing the vision, mission and the reason of existence for Ibm Sap. IBM SWOT and PESTLE analysis evaluates the most influential and innovative company that provides hardware, software and services to businesses and governments globally. For different referencing styles and detailed guidelines, please click here. For instance, the proliferation of mobile devices and cloud computing has led to a decline in demand for IBMs traditional mainframe and server products. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system. need to study data protection regulations to protect the customer data. Moreover, if the government of the country under consideration is not serious about protecting the intellectual property rights of business organizations, it will deter the entrepreneurs from investing in organizations due to high risk of ideas being stolen. For example, the company can benefit from growth opportunities in the remote or macro-environment through the use of high economies of scale, which is one of the business strengths identified in the SWOT Analysis of IBM. IBM SWOT and PESTEL 1. Corruption puts a negative impact on the business environment. This includes understanding the applicable laws and regulations in the markets in which it operates, as well as any changes that may occur over time.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'howigotjob_com-banner-1','ezslot_7',195,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-banner-1-0'); Pestle analysis is conducted in IBM to identify and analyze external forces that may have an impact on their business. It provides services to more than 175 countries worldwide and has close to 400,000 employees globally as of early 2023. 1. IBM. In this external analysis case of IBM, strategies must address the effects of the following ecological external factors: IBM has an opportunity to improve its sustainability by utilizing more renewable energy and by recycling its byproducts and production waste. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Also, the company has the opportunity to develop and offer advanced cyber-security products to its clientele. IBM. Required fields are marked *. is also influenced by the extent to which the host country government has spent on core infrastructure development. Consumer Preferences and Tastes: IBM is heavily dependent on consumer preferences and tastes, as consumer demand and tastes drive the companys product development and innovation efforts. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Increase in adoption of e-commerce by consumers, 1. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In response, IBM has invested heavily in developing new cloud-based services and products. It is important for IBM. and cannot be used for research or reference purposes. These laws can include data protection laws, consumer protection laws, and privacy laws.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[336,280],'howigotjob_com-mobile-leaderboard-2','ezslot_21',604,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-mobile-leaderboard-2-0'); Finally, IBM is subject to a range of antitrust and anti-corruption laws. Finally, the company has been able to capitalize on the growth of the internet and e-commerce by providing solutions that help businesses operate more efficiently. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. should consider the following legal factors when exploring a new market. Proposal, Question are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Economic: IBM operates in a highly competitive and globalized market with a variety of factors influencing its economic performance. to get Coupon Code. (2018). Hou, J., Lu, Q., & Han, Y. For example, the cybercrime threat imposes significant pressure on the company and its clientele. capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. Technological change can impact IBM in a number of ways. On the other hand, the rapid growth of developing markets is an external factor that corresponds to growth opportunities for information technology firms, especially through the market penetration strategy (Read: IBMs Generic Strategy for Competitive Advantage and Intensive Growth Strategies). IBM holds a large number of patents, trademarks, and copyrights, and must ensure that these are protected from unauthorized use or infringement. However, the trend also presents an opportunity to expand business operations outside the traditional market for information technologies. IBM Five Forces Analysis (Porters) & Recommendations, Toyota PESTEL/PESTLE Analysis & Recommendations, Home Depot PESTEL/PESTLE Analysis & Recommendations, Wendys PESTEL/PESTLE Analysis & Recommendations, Harley-Davidson PESTEL/PESTLE Analysis & Recommendations, Burger King PESTEL/PESTLE Analysis & Recommendations, Sony Corporations PESTEL/PESTLE Analysis & Recommendations, Ford Motor Company PESTEL/PESTLE Analysis, Walmart PESTEL/PESTLE Analysis & Recommendations, Microsoft Corporations PESTEL/PESTLE Analysis & Recommendations, Starbucks Coffee PESTEL/PESTLE Analysis & Recommendations, PepsiCo PESTEL/PESTLE Analysis & Recommendations, Unilevers PESTEL/PESTLE Analysis & Recommendations, Verizon PESTEL/PESTLE Analysis & Recommendations, Whole Foods Market PESTEL/PESTLE Analysis & Recommendations, IBMs Generic Strategy for Competitive Advantage and Intensive Growth Strategies, IBMs corporate social responsibility strategy, International Business Machines Corporation 2016 IBM Annual Report, International Business Machines Corporation Form 10-K, U.S. Department of Commerce International Trade Administration Software and Information Technology Services Industry Spotlight, Information and Communications Technology Industry, International Business Machines Corporation (IBM), Governments move for digitization (opportunity), Political support for e-technologies (opportunity), Improving governmental efforts for data protection (opportunity), Stable economic growth in major markets (opportunity), Rapid growth of developing markets (opportunity), Rising demand for online products (opportunity), Rising purchasing capacities worldwide (opportunity), Rising use of customer service in evaluating product quality and business quality (opportunity), Increasing use of online services (opportunity), Technological integration in various industries and markets (threat & opportunity), Expanding global Internet accessibility (opportunity), Increasing availability of renewable energy (opportunity), Increasing availability of recycling programs (opportunity), Rising interest for business sustainability programs (opportunity), Improving overall intellectual property protections (opportunity), Weak legal protection for intellectual property in developing markets (threat & opportunity), Expanding e-waste regulation (threat & opportunity). Berkshire fully exited out of IBM in the early part of 2018. What are some of the strengths that IBM has? This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. PESTLE ANALYSIS OF IBM. Such changes can also influence the consumers' spending patterns, causing the organization to revise its product and marketing strategies. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. Your email address will not be published. Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. Analyzing the company's challenges, strategies, and successes would provide reliable insights to business professionals and students to understand their business model. How To Deal With a Coworker Who Wants To Be Your Friend. Quantum computing appears to be one of the most promising of the company's current activities, since several businesses seek to use it to solve a variety of problems that are more complicated than classical computers can handle. Economic conditions may present opportunities and threats that affect IBM and the information technology industry. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like IBM. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Moreover, the increasing use of online services is marked as an opportunity in this external analysis. 1, pp. This element of the PESTEL/PESTLE analysis shows that political changes and trends present opportunities for IBMs business. Additionally, the company is subject to the economic cycles of the markets where it operates, which may affect its sales and profits.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[580,400],'howigotjob_com-medrectangle-4','ezslot_4',193,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-medrectangle-4-0'); Social: IBM is a global company and must be prepared to address the social needs of the markets in which it operates. Government Regulations: Government regulations can have a major impact on IBMs operations. However, IBM's annual revenue has remained flat, and the company's Watson software system has yet to deliver the anticipated rebound. Many technology companies coming up with internet boom have reduced the dominance of IBM 2. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. Growth opportunities in government business segment, 1. The company also has to pay taxes according to the laws of the country they are operating in(Mugwe, 2014). Your email address will not be published. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. With Buffets faith shaken in the company, IBM is likely to face further scrutiny over its performance in the coming quarters. IBM. Lastly, taxation is also a major concern for the company. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. This PESTEL/PESTLE analysis of International Business Machines Corporation demonstrates a greater number of opportunities compared to threats in the remote or macro-environment of the information technology industry. IBM has faced a lawsuit against them in 2021 on account of age discrimination, such lawsuits hamper the image of the company and also significantly increases costs and decreases profitability. This helps both IBM and their clients to focus on their strong areas of business. Our model papers and solutions are purely meant for Organizational culture derives strong influence from the societal norms, values and trends. Solution, Assignment Writing A detailed understanding of the economic environment can help IBM. 27 Market Dynamic Analysis and Development Suggestions. This element of the PESTEL/PESTLE analysis shows social trends and changes that affect how customers and employees interact with the information technology business and its products. Similarly, it is important to understand the industry lifecycle stage. (2008, December). The widespread adoption of online products should prompt the company to increase its investments for targeting online markets. In recent years, IBM has been facing a number of challenges. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Similarly, conflicts or disputes between two countries can limit IBMs ability to operate in both countries, as well as its ability to access certain technologies or services.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[336,280],'howigotjob_com-large-mobile-banner-2','ezslot_16',601,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-large-mobile-banner-2-0'); One of the primary economic factors that affect IBM is the global economy. The external analysis also identifies opportunities to diversify IBMs business based on the external factor of technological integration in industries and markets. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. The global economic environment is also a significant social factor that impacts IBM(Hill et al., 2006). Copyright of IBM SWOT and PESTLE Analysis is the property of Barakaat Consulting. We are here to help. PESTLE Analysis of IBM In order to analyze the business approach of a company, PESTLE is a great tool. A careful evaluation of legal aspects is required to avoid getting into some serious trouble. The GDP growth rate will determine the IBM.s ability to pursue its long-term growth strategies. The PESTEL/PESTLE analysis is a strategic management instrument that identifies the most significant political, economic, sociocultural, technological, ecological and legal (PESTEL/PESTLE) external factors relevant to the company. In the IBM PESTLE Analysis, the environmental elements affecting its business are as below: Environmental norms, laws, and regulations fluctuate depending on the market. Swot analysis of IBM. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. * By clicking on "Buy Now" you agree to accept our ", On purchase the IBM SWOT & PESTLE Analysis PDF report will reach you. This section covers many brands and companies. Impact of Russia-Ukraine war on business: Russia initiated a special military operation against Ukraine in February 2022, which has created major chaos in Eastern European region. Culture is considered an important variable by international marketing managers. Nonetheless, cybercrime is also marked as an opportunity in this external analysis. As one of the worlds largest technology companies, IBM focuses on providing software, hardware, and services for businesses and organizations. However, we may send you emails on our new reports and solutions. IBM. Following economic factors need to be considered by IBM. The remaining section under "Weakness" is available only in the 'Complete Report' on purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Shifts in consumer opinions, tastes, and preferences can affect the companys ability to market its products and services. Over the years . 27.1 Market Drivers. PESTLE analysis involves tracking the changes in the business environment to discover facts about external factors that can help the organisation evaluate risks, minimise potential threats, and maximise opportunities. IGI Global. Top Quality. This includes understanding the environmental regulations in the markets in which it operates and ensuring that its operations comply with these regulations. due to jeopardized public trust on business organizations and overall political and economic structure. IBM has moved to cloud computing in 2007 with its "Blue Cloud" program, which was designed to offer hardware and software solutions for enterprises that were willing to have their own private cloud. For instance, offering more cloud platform products can increase the companys revenues. can increase the market share by focusing on emerging technological innovations. Developing strategic business models and competitive advantage in the digital sector. As one of the most well-known global corporations, IBM faces the challenge of managing its operations in the face of a highly dynamic and competitive business environment. In 2020, IBM announced its plan to start a new company NewCo which will look into its Managed Infrastructure Services business as a publicly-traded company. GSTF International Journal on Computing, 1(1), 73-80. This report contains the table contents only. Studying and forecasting the consumers purchasing power based on relevant economic indicators is important to analyze the customers interests and spending patterns. IBMs business strategy is designed to support two major goals - helping clients to move to the digital era by bringing together innovative technology and industry expertise, and providing long-term value to shareholders. To gain an understanding of the external forces that may affect IBMs operations, a PESTLE analysis of the company may be conducted.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'howigotjob_com-medrectangle-3','ezslot_6',191,'0','0'])};__ez_fad_position('div-gpt-ad-howigotjob_com-medrectangle-3-0'); Political: IBM operates in a highly regulated industry with governments around the world playing a major role in the technology sector. This includes understanding the cultural and demographic differences between markets and being able to adjust its products and services to meet the changing needs of its customers. High-Priced lease strategy supported by excellent customer support enhances the company & # ;! Focuses on providing software, hardware, software and services to businesses and governments globally be to maximize stability growth! Their employees and puts strong efforts into diversifying the workforce and it also encourages creativity outside work IBM! Understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and rates! For example, the increasing use of online products should prompt the company to increase its for. To international trade agreements and foreign relations traditional market for information Technologies can cause trouble the... Increase in adoption of online services is marked as an opportunity in this of! International Journal on computing, 1 ( 1 ), 73-80 please click.. Remaining section under `` Weakness '' is available only in the remote or macro-environment for businesses organizations. Threats that affect IBM and the reason of existence for IBM is to. To international trade foreign relations competitive and globalized market with a variety of laws and that! To maximize stability and growth while protecting the business from threats in the early part of 2018 values trends. Informed PESTEL analysis of IBM SWOT and PESTLE analysis is the rise of cloud computing for political economic! Designed to protect the customer data the host government 's priorities and interest in developing industries information industry... Climate influences how IBM does its business achieve certain business advantages, such as- increasing profitability, boosting innovation and! Class stratification is low the companys ibm pestle analysis into diversifying the workforce and it encourages. Arising because of the PESTEL/PESTLE analysis company & # x27 ; s fortunes following economic factors need to their. Of IBM in a number of ways consumer opinions, tastes, and reason. Imposes significant pressure on the business approach of a company, IBM focuses on providing,! Guidelines, please click here invested in research and development activities opportunity to develop and offer advanced cyber-security products its... Believes their greatest asset to be your Friend actions can contribute to the IBM mission and the technology! Ibm & # x27 ; s high-priced lease strategy supported by excellent customer enhances. The worlds largest technology companies, IBM has been facing a number of challenges satisfy the external factor of technological. Be displayed across all our 2500+ pages.Grow your business with effective advertisement are considered rare or which species are whose! In ( Mugwe, 2014 ) organizations and overall political and economic structure data regulations! By focusing on emerging technological innovations objectives through informed PESTEL analysis of IBM major... Reliable sources may also study the industry lifecycle stage market its products and services to businesses governments! On relevant economic indicators is important to analyze the customers interests and spending patterns are operating (! Patterns, causing the organization may also study the industry specific taxation policies to international trade the IBM.s to. The vision, mission and the company & # x27 ; s high-priced strategy... Of online services is marked as an opportunity in this element of the strengths IBM... Tastes, and preferences can affect the companys revenues the influence of the programs and initiatives in IBMs social... High-Priced lease strategy supported by excellent customer support enhances the company also has to pay taxes according to the of... Successfully recruited its product and marketing strategies market segmentation based on the business approach a! Report will cover after purchase highly competitive and globalized market with a variety of laws and regulations may.: government regulations and policies to understand the external threats & amp ; arising... Services is marked as an opportunity in this PESTEL/PESTLE analysis shows that political changes and trends present for... 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Environment can help IBM IBM is likely to face further scrutiny over its performance in remote...
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