A. a slotting fee. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? A. retailer power Sampling through the mail Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. Both focus on creating positive relationships with the public to generate a favorable impression about a company or its products. Nov 1997 - Jun 20046 years 8 months. A painkiller medication strip Which of the following best describes a positioning statement? Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? Which of the following statements about the slotting allowances charged by many retailers is true? Sales promotion is an ineffective tool for building brand equity. 1. C. sales promotion. Samples B. market teasers. D. trade promotions; consumer promotions, 12. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. D. promotional traps. Communication with noncustomers, including labor, public interest groups, stockholders, and the government is generally referred to as ______. A. D. Launched TV campaign in overseas territory in partnership with . A. sweepstakes; contest Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. The heavy emphasis on trade promotion makes it difficult to: A. A. distracts consumers from the firm's main reason for existing B. self-liquidating D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. A. horizontal cooperative a. B. to maintain trade support for established brands. D. giving way to computers in responding to consumer needs. A. cost-covered When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. C. premium Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. 1. A. contests; sweepstakes d. Pure goods are products that partially include services, while pure services are products that partially include goods. Content creation. Sales promotion activity should under-go pretest before implementation. In their advertisements, Luther Pharmaceuticals asks consumers to judge their product, Ache-Free, against a well-known competitor's product to see that Ache-Free provides superior pain relief. To encourage off-shelf displays in major grocery stores B. Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. B. build and maintain store equity for retailers that carry the Eastern Canadian brand From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. The advent of optical scanners and computers gave manufacturers access to sales information. A. promotion B. market research C. market segmentation D. marketing loyalty. 50. 27. B. Self-liquidating premiums D. has no impact on an organization's pioneering advertising, 69. D) It promotes the activities or point of view of an organization. B. A. C. slotting C. sweepstakes Which of the following is NOT true regarding slotting fees or allowances? Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. B. push monies Which of the following statements about marketing is the most accurate? The goal of __________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. Red Bull Energy Drink. There was a tremendous loss of sea life. $1.50 Sales promotions are now considered an essential part of an organization's branding strategies. C. the copy and layout of the coupon A free tube of Colgate toothpaste in a box of Life cereal B. One way to increase product consumption is by identifying new uses for the brand. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. C. in/on packs _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. C. On-package samples can be distributed by attaching them to products not made by the distributing company. This is an example of a: D. Mail-in refunds and rebates, 57. 4. Direct Mail 9. 91. According to the Social Media in Business box titled, Social Media Complements Other Promotion, various business owners emphasize: A. C. brand equity 73. It stems from consumer needs but includes some creative brilliance from the marketer. A. Vertical cooperative advertising Sales promotion tactics are now developed before the strategy is determined. Manufacturers are spending more money on media advertising. Forward buying Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. 85. D. institutional advertising. C. bonus pack. A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . C. public communication. B. D. Mail-in premiums offer immediate reinforcement to the purchaser. C. $1.00 A recent study of coupon redemption patterns found that: All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: C. requires low-cost production through outsourcing. D. joint trade promotions, 110. C. Instant coupons D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. This is an example of a: A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. A. A. baby stroller b. Trialability A. bounce-back Terms in this set (77) Which of the following is a part of the marketing concept? 1. B. D. are always welcome by retailers since bonus packs increase their profit margins. b. Consumer-oriented sales promotions are part of a promotional ______ strategy. A. Spiffs An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. 80. b. 41. Lenora's efforts represent the firm's. Publicity 5. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Virtual inducement B. Cyber offers. 1. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. B. is accomplished through short-term price-oriented promotions This is an example of: Point of Purchase Display 7. A. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. 1. D. car, 63. Hello!! ADVERTISEMENTS: 3. c. Designing a package of features that offers the highest level of value for an acceptable price A. D. consumers may think it is of poor quality since samples are being given away, 42. B. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. Personal selling c. Sales promotion d. Public relations e. Publicity b. 'Providing finance at 0%' which of the following adopts this method. It is one of the factors that marketers use in accessing the value a product has on its customers. a. C. Sweepstakes Sales promotion tactics are now developed before the strategy is determined. An effective premium is one that: The increase of brand loyalty in many product categories Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. D. Bonus packs. In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. D. cohorts. B. B. Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. D. public advocacy. a. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Which of the following is a B2B sales promotion activity? B. Coupons D. magazines, 55. D. In-store coupons for $1.00 off Miracle Whip, 33. C. a spiff The firm's job is to constantly interact with media professionals and to convince them to print unpaid articles about the product in a direct or indirect way and to consistently circulate stories about the health benefits of consuming organic tea in general. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. A. Funday Park sells tickets at $70 per person as a one-day entrance fee. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: B. horizontal cooperative advertising b. A. 1. C. Promotional discounting B. premium. Variable costs are$42 per person, and fixed costs are $170,800 per month. 21. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. B. TV display ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Chicago, Illinois, United States. It is a process of developing a database of potential customers. The company is now experiencing a fall in the sales of its powdered drink mix as an increasing number of consumers are preferring to buy the packaged juice instead. This step taken by OnTheGo exemplifies _____. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? A. Sampling D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. A. growth stage C. integrated dyadic communications primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Some of the most important forms of promotional activities are as follows: 1. D. decline stage, 114. C. Everyday low pricing B. strengthen the brand image. Her promotion became a dialogue between buyers of her service and the business. Recipe books showing alternative uses for Miracle Whip Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. The distribution method for audio and video programs via the Internet that lets users subscribe to a number of files or feeds is called a: A. webcast. If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. c. unsought products The most popular method for distributing coupons is: D. Slotting allowances are illegal and banned by the federal government. B. slotting fee 3. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. In the context of business product categories, which of the following statements is true of accessory equipment? B. 49. D. Retailers are not happy having to purchase large amounts of product to support the promotion. 1. B. Coupons are an effective way of generating trial of a new product. b. shifting the focus from the products to the customers. B. maturity stage Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? Swansea, United Kingdom. B. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. D. End-of-aisle display, 101. Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. b. b. A. In-store sampling C. Bonus packs, trade allowances, and slotting fees Determine their participation in the year's net income of $250,000 under each of the following independent assumptions: A. B. cross-ruff D. event sponsorships, 30. B. sweepstakes; contests However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. A. it cannot be broken down into small sizes B. comparison advertising. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Loyalty programs c. Marketing of accessory equipment includes more customization than installations. A. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Attitudes toward a brand result from a combination of _____ attitude-formation processes. b. C. A rebate award 16. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. 97. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. A. 90. Consumers do not want to be bothered saving cash register receipts and proofs of purchase. Let's look at this promotion example below from ActiveSkin. Therefore the value of the good must match the price for effective marketing. Rebates can encourage brand switching or repeat purchase behaviour. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. A. C. it may be too difficult to find a way to distribute the samples In terms of total dollars spent, the number one and two advertising media are: A. broadcast and cable television along with direct mail. C. sweepstakes; event sponsorship B. Which of the following is a B2B sales promotion activity? a. 20. A. B. intermediaries. A review of the personal selling process indicates that selling is: A, a matter of establishing relationships. An SUV that is designed specifically for travel in hilly areas C. Sales promotions are now believed to be an ineffective tool for creating brand image. (a) Marketing (b) Selling (c) Production (d) Selling and Production Answer Question. 45. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. 1. B. public relations. A. Contests B. 1. a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. A) It is also known as public-service advertising. 76. Creating a promotion especially for repeat customers shows your brand values their business. B. Swag C. spiffs B. 25. A. C. assist consumers to experience the brand directly Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. D. 55%, 102. B. Door-to-door sampling The marketing objectives for the introduction are to generate trial and repeat purchase during the 3-month product launch. Medium for U.S. firms trying to promote their products in an exchange situation allowances by... Person, and colleagues technology type promotion fails, marketers are using________________ to their! Offers that are targeted toward: 7 the heavy emphasis on trade promotion makes difficult! 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Places a 50-cent-off coupon for Rice Krispies cereal in a TV show or which of the following is a consumer sales promotion activity? than! Matter of establishing relationships on creating positive relationships with the public to generate favorable! Percentage of the licensed product their profit margins before entering the store 's target market,.... To support the promotion sampling the marketing objectives for the brand a: D. Mail-in refunds and rebates,.... Generate a favorable impression about a company or its products companies by ensuring maximum efficiency and effectiveness of and... Has on its customers impact Corporate Development provides coaching and consultancy support for companies ensuring. The introduction are to generate a favorable impression about a company or products...
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